Deal advisory
Advising licensing teams on agreements with AI companies, including emerging commercial models.
An independent AI licensing consultancy
Maximising revenue, reach and relevance across AI channels
Muwzo advises publishers on licensing works for AI training and inference. We bring expertise in commercial strategy, deal negotiation, business development and product innovation.
Client experience
Muwzo advises leading publishers, collective rights organisations and creative industry clients including:
- Oxford University Press
- Institute of Physics Publishing
- Royal Society of Chemistry
- Copyright Licensing Agency
- Publishers’ Licensing Services
- Authors’ Licensing and Collecting Society
- Publishers Association
- Picturemaxx
- PICSEL
- World Bank Group
Services
Strategy workshops
Empowering senior leadership teams with the data, benchmarks, licensing and product expertise needed to set AI licensing strategy.
Business development
Engaging AI companies and data aggregators to develop new licensing opportunities.
AI product innovation
Helping publishers bring trusted content to researchers, learners and readers wherever they search, discover and use information.
The market, in numbers
$4.7B
Known AI data licensing revenues since 2023
$0.3B → $1.8B
Annual disclosed deal value, 2023 to 2025
Text & news $3.4B · 72%
Still images $0.65B · 14%
Music $0.4B · 9%
Video $0.25B · 5%
As at October 2026 · updated monthly
From the Muwzo Licensing Revenue Tracker · Discuss on LinkedIn
Sources: Media & the Machine tracker; Marketintelo; CB Insights; press disclosures (Oct 2026). Modality split estimated.
On the record
Pinned · Updated October 2026
Text is now 72% of the AI licensing market
Speaking at the PLS Conference 2026, Ritch Sibthorpe of Muwzo shared the latest data on the growth of the AI licensing market for publishers: $3.4bn of the c. $4.7bn in known AI licensing revenues since 2023 relates to text derived from the publishing industry, with still images contributing 14% and music 9%. Evidence that the market for premium, curated creative-industry datasets for AI training and RAG is flourishing, and growing fast.
About Muwzo
Ritch Sibthorpe
Founder & CEO
- Previously
- Meta
The Walt Disney Company
Warner Music Group - Founded
- Muwzo, 2023
- Headquartered
- London
Muwzo was founded in 2023 by Ritch Sibthorpe, after two decades in senior leadership and licensing roles at companies including Meta, The Walt Disney Company and Warner Music Group.
Today, Muwzo advises leading publishers and collective rights organisations on AI licensing strategy, deals and partnerships with foundation model developers, data aggregators and organisations developing AI platforms across the private and public sectors.