Background

Muwzo is a specialist consultancy with expertise in licensing data for generative AI training and retrieval-augmented generation (RAG). Muwzo supports clients from across the creative industries. 

​​

Muwzo was founded by Ritch Sibthorpe after spending two decades leading content licensing, partnerships, marketing and revenue development for companies including Meta, The Walt Disney Company, Chelsea FC and Warner Music Group.

​

Muwzo is based in London but operates worldwide.